When a user lands on your pre-lander and realizes it's not for them, they click "Back". Usually, they return to Google or Facebook.
The Strategy: Use a simple Javascript snippet to hijack the browser history. When they click Back, instead of leaving, they are redirected to a generic Affburg Global Smartlink. This captures traffic that was otherwise 100% lost.
Related Topics
#Back Button Redirect
#Code Snippet
#Monetization