Combating Creative Fatigue with Automation

In high-volume traffic sources like Facebook or TikTok, an image can "burn out" in 48 hours. The CTR drops, and CPC rises.

The Solution: Set up automated rules in your tracker or traffic source. "If CTR drops below 1.5%, pause Ad A and enable Ad B." Prepare 10 variations of your image before you launch so the machine can rotate them for you.